FIBE MINI

Some Japanese commercials ( commonly called CM over here ) can be boring, some average and some just really cool like the new ad for health drink Fibe Mini. This time the marketing folks decided to work on the “this-drink-removes-all-the-crap-clogged-in-ye-body” routine – but they did it with style. It shows how an ordinary school girl transforms into a sailor outfitted heroine beating up monsters ( the monsters represent crap inside yer body ) with an array of weapons - cool! I could watch this ad over and over again – I kind of get to do that because the first place I spotted it was on the trains ( many trains over here have screens showing weather n travel info together with commercials ) and get to watch it a few times before I get off. This has to be the CM of the year for me.

Couldn’t find this CM on YouTube so for those who don’t really speak Japanese, here are the instructions on how to watch the video.

Below: Go to the official site for Fibe Mini, skip the intro and click on the bottle.