Your Definition of DC.Com

The new design is nearing completion. This is a screenshot of it running in FF3 - still need to tweak graphics including mirai-chan. Looks great in FF, Safari, Looks OK in IE7 and complete and utter crap in IE6.
First will release the Gateway (first time visitors see this) and Top pages (the redesigned top pages). The redesign of the rest of the site will follow.

I'm writing up the help pages and need inspiration from your definition of "dannychoo.com."
If you are going to introduce this site to a friend, how would you describe dannychoo.com to them?

Also, Is dc.com a figure site, japan site, both? What is this site in your (optical) eyes?