Fire Cat

A man aged 21 died after running into an apartment that was blazing with fire trying to save a cat.
The police later discovered that the man initially escaped the fire but ran back into the building to save the cat.
What would you have done in each of these scenarios...
1. It was your pet left in the apartment.
2. It was a member of your family left in the apartment.
3. Your Candy Girl or rare Gunpla/figure collection in the apartment. The rare items together are worth 20 million USD.
News Via Sponichi, image via flickr.