If you watched through the video, you will see that Greg is trying to raise 390,000 USD with Kickstarter and the project page is here.
We previously talked about funding anime before - Kickstarter helps creative folks with great ideas gather funds from backers who want to see an idea turned to reality. Recently, 3.5 million US dollars was raised for development of a game through crowd funding - over 8 million USD collected for development of a watch.
The way that Kickstarter works is that a backer will receive goodies depending on the amount donated and Greg has prepared some goodies including a trip to Tokyo.
If this project is a success, this could potentially change the world of anime meaning - specifically the way anime is produce and funded - usually by a production committee who's first priority is the Japanese market because the first item on the agenda is to recuperate all the costs involved.
If Greg can pull this off, it will show the world that you do not need to just consume what the anime business throws at you - you can make your own anime or have a say in what gets made. If you dont like moe anime (I personally do) and would like to see more of a variety of genres being made then maybe this crowd funding model will help you change things.
I'm personally very excited to see somebody making the leap to take on such a feat and fully support what Greg is doing and wish him the best of luck!
More screenshots of the work so far below.