As you previously read, I'm currently working for the Japanese government as Creative Director and was recently invited to give a pitch at the headquarters of the Japanese Ministry of Economy, Trade and Industry (METI) in a business matching session. I mentioned in the previous post that companies from the field of anime, music, electronics, food manufacturers and airlines attended too.
I was contacted by one of the airlines and a member of METI who was interested in doing something to reach out to my 200,000 Facebook comrades.
After a few meetings, I proposed that we setup a low cost carrier called Mirai Airlines which would be branded with the mascot character of Culture Japan - Mirai Suenaga.
This is not a new idea however and I got inspiration from ANA's Pokemon and ANA's Gundam collaboration where they plastered a few planes in their fleet with branded stickers. My Mirai Itasha is also another inspiration ^^;
By branding Mirai Airlines with Mirai-chan, I plan to target Mirai-chan fans around the world and give them an inflight experience where they can consume a variety of Japanese Pop Culture. We then came up with the tag line:- "Mirai Airlines - the worlds first Japanese pop culture themed airline."