Quick summary on Danny Choo
Danny Choo resides in Tokyo and runs a small media production company called Mirai Inc who's main focus is to share Japanese culture with the world though web, TV, mobile, print, products and conferences.
Danny works with Japanese companies such as figurine manufacturers, anime/game producers, print publishers, e-commerce retailers and the Japanese government to bridge the gap between Japan and the world by aggregating/disseminating information and providing the technical and conventional means to do so through the "Culture Japan" brand.
Danny's clientele/collaboration partners include METI (Japanese Ministry of Economy, Trade and Industry), Good Smile Company, Bushiroad, Dentsu, Ascii Media Works, King Records (Starchild), Sega, Nitroplus, Kadokawa, Kotobukiya, Konami, Production IG, Panasonic, JC Staff, Google Japan, Japanese Red Cross and more.
Danny is the Director and Presenter on TV shows Culture Japan and Japan Mode which are broadcast weekly on channels domestic in Japan such as Tokyo MX TV and BS11, across the whole of Asia on Animax Network, Star World and across America on Mnet America. Danny also presents on a morning TV show in Japan called Check Time.
Danny speaks at conferences and universities worldwide on Japanese Pop Culture and Consumer Generated Media and his activities are regularly featured in web, print and media worldwide such as CNN, BBC, NHK and G4TV. He was appointed as Creative Director by the Japanese Ministry of Economy, Trade and Industry (METI) for the project Mazer in 2012 and in 2013, Danny was appointed by the Japanese government as member of the Creative Industries Internationalization Committee.
Danny is also the creator and producer of Mirai Suenaga - the mascot character of Culture Japan who has made appearances in various anime titles such as King Records "Mayo Chiki," Kadokawa's "Twin Angel" and the Nitroplus game "Sonicomi."
In April 2012, Danny worked with the figure maker Good Smile Company to release a set of Japanese learning products called "Moekana" which sold out during the pre-order period and became a hit product overnight. The Moekana cards also feature illustrations of Mirai Suenaga.
Originally from the UK (parents are Malaysian), Danny has been working in the Japanese Internet since 1999. In his career, Danny served as Computer Engineer at Japan Airlines, Website Manager on the management team at Amazon and as CGM Product Manager at Microsoft.
Danny's spoken languages are English, Japanese, Mandarin, Cantonese, Korean.
You can read what Danny has been up to of late in the Summary of 2010 post or in the A Week in Tokyo series.
Folks who are interested in learning more can read about how he started to self-learn Japanese and how he ended up in Japan by reading his How Discovering Japan Changed My Life post which covers the following topics.
- How he discovered Japanese Culture
- How he started to self-study Japanese
- How he started to earn myself money
- Setting his first destination in life - living and working in Japan
- How and where he met his wife
- How he made it to Japan
- How he began my career in Japan
- Why being comfortable is dangerous
- Life at Amazon Japan as Website Manager
- How he started to make money online
- How dannychoo.com started to gain readership
- How he started a side business
- Why he left Microsoft to start up his own company
- Living with illness
- What his company "Mirai" does