Japanese Deodorant

Posted by Danny Choo [www] 
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Japanese Deodorant

An ad for deodorant featuring an old lady who suddenly appears out of nowhere to sniff girls armpits. She then holds up a sign with her circle of approval and says "good!"

When I first came to Japan, I was extremely surprised that men didn't have a custom of using deodorant. All I saw on TV or in posters were deodorant for women. The pharmacy's were filled with deodorant packaged and marketed for women only and were in the womens section. Did feel kinda odd picking up a can of pink deodorant but soon got used to it ^^;

As men didn't use deodorant over here, getting on a train filled with sweaty smelly school boys and salary men was not a particularly nice experience. Maybe they were brought up to think that they didnt smell or that using deodorant was embarrassing?

Back in the UK, men using deodorant was normal and there were plenty of brands marketed and packaged for men.

These days in Japan however, some cosmetics companies have started to make deodorant targeted at men but only a few meaning that smelly train carriages will be around for a bit longer.

When you was in Tokyo, did you encounter the surrounded-by-smelly-men-on-train situation? Are men in general smelly in your region?

As for the CM, there are loads of the CM but could only find the one below which I posted before.





 

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