Traditional is indeed more artistic and carries the original symbolisms of the meaning. Japanese borrowed some chinese words calling them Kanji. I think Simplified makes it easier for people to learn with help of pronounciation with pin yin or roman...
You may code your site to including both simplified and traditional with changing between Big5 and GB2312. In terms of Chinese Grammar, they are the same (dialects aside). They even look simliar most of the time. Traditional being more complicated th...