Interesting choice of diversification, the design looks pretty decent. I think they need to distance their marketing efforts and image away from the traditional Bandai brand to have any chance. Hiring a good looking spoke person is a good start, but if I had the call, I would start with lingerie first to establish creditability before moving to full blown fashion.
The idea is to sell lingerie to otakus as gifts for their girl friends, to get the girl friends hooked on the quality, style and fit, and when the fashion line comes out, eureka!... (
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