The big 3 labels are Max Factory, Alter and Good Smile Company. Max Factory and Alter are consistent in creating top quality figures. Good Smile Company is very often on par, but sometimes they lags behind in the design aspect.
I would then put Beat/Beagle and Kotobukiya. Beat/Beagle's figures based on Range Murata are at least on par with Good Smile Company. But stuff from Beat's other labels lag behind. This Shana under the Toys Works label are an example. Some of Toys Works Aria figures are very nice, however.
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