It's always a brain issue. Every facet of experience is neurological—love, hatred, pleasure, pain, fear, bravery, anxiety, nonchalance... it's all neurological. The pleasure of tasting something sweet is in a small bundle of neurons in the rostromedial shell of the nucleus accumbens. The sensation of coldness is triggered by sensory neurons that express the protein TRPM8.
It will be a great leap forward for mankind when we can identify, treat, and prevent the neurological dysfunction that leads to this sort of behavior. And t... (
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