Funny Hats: Pokemon Edition

Sat 2009/09/12 20:04 JST
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 from http://www.flickr.com/photos/stevenagata/3911440499/

Thought this was kind of fun.
Today was the launch of the new Pokemon game so everyone at Yodobashi got to wear the cool hats.
This one seems more special than most though. Can you tell why?