Hello Kitty at BIC Camera
BIC Camera have a corner for Hello Kitty branded computer goods in their Shibuya store. Hello Kitty mousepads, USB tea warmers, keyboard covers and more. It is amazing how a brand can encompass so many different product genre. You might already be able to buy some of these, but what do you think about buying a fridge, TV, car, washing machine or bed, that is basically a product made by say Panasonic, Sharp or Sony, and but then branded Hello Kitty. What other character brands have the power to cover electronic appliances? Why have the electronic companies not been hugely succesfull at making their own characters for products?
