Born and raised in the UK, Danny discovered Japanese culture in the early 90's through gaming machines such as the Sega Megadrive and anime such as Super Dimension Fortress Macross.
Danny decided that he wanted more of Japan so began to self study Japanese and started off his working career in a Japanese restaurant called Benihana. There he met his wife and started to go to London University to polish up his Japanese speaking skills which got him a job offer at Japan Airlines in London.
The job at Japan Airlines was Danny's entry into the world of technology which eventually landed him a job in Japan where he stayed in IT for a few years working for the likes of Amazon as Website Manager and Microsoft as a Product Manager.
Danny decided that he wanted to spread Japanese culture around the world full time so cut off his steady paycheque and quit corporate life to start up Mirai Inc in 2007. It took him 9 years to come up with a sustainable business which involved him nearly having to file for bankruptcy.
In order to help Danny on his journey to spread Japanese culture, he created a character called Mirai Suenaga who went on to be an official mascot for Japanese Tourism.
Danny wanted his creation to be more than just a 2 dimensional illustration so decided to create a fashion doll modelled after her and thus Smart Doll was born.
Danny's work to share Japanese culture has been recognised by the Japanese government who has appointed him as a member of various committees that are involved in a national movement known as "Cool Japan."