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Image 3/64 for "How I started my company in Japan"

Thu 2015/04/02 21:58 JST 3118187 Views

Photo taken in 2007 which was the year that I created a mascot for my website who I named Mirai Suenaga - you can see her in the header on the Macbook on the table. I bought the Wacom tablet so that I could work on her design together with Azami Yuko-sensei.

Mirai is a 17 year old high school girl whose name means "Eternal Future." Back then she had no story let alone a character setting. Up until 2011, Mirai didn't do much apart from make the site look pretty but in 2011, Good Smile Company released a figma of her which sold way more than anybody would have imagined for a website mascot and made me realize that I should be taking care of her properly.

I started to focus on collaborations with my clients to gain her as much exposure as possible. Mirai ended up with cameo appearances in various anime titles, games and made it to being a Nendoroid and Weiss Schwartz.

By the end of 2013, through worldwide support from her fans, Mirai became an official mascot for Japan Tourism and in Summer 2014 became an official mascot for Malaysia Tourism. You can read more about Mirai here.


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