I wanted to make Japanese language learning more fun and thought that it would be a good idea to do so by fusing it with Japanese Moe culture.
The result was a deck of 50 cards that teaches Hiragana called Moekana which was released in April 2012.
Moekana became a hit over night - the first print run sold out during the pre-order period and became the second best selling anime product on Amazon Japan. Even though Moekana was developed for foreigners to learn Japanese, Japanese folks also bought the product for their kids too! Moekana is currently in its Second Edition.
In June 2013, we launched Moekanji - a deck of 80 cards which teaches first grade kanji.