Located in the heart of Tokyo is Ginza - a swanky modern area where a load of luxury fashion brands (Japanese and Western) can be found concentrated in and around the main Chuo Dori street. There are also a load of restaurants and coffee shops too to help shoppers recharge their depleted energy cells before continuing to shop or being dragged around shopping.
Folks who want to visit Ginza should go on a Saturday or Sunday afternoon where the main street is pedestrianized for a most pleasant walk. Its just sooo peaceful. Get off at Ginza station.
A Shogun called Tokugawa Ieyasu started to build his government in Edo (Tokyo was originally called "Edo" up until 1868 where it was renamed to "Tokyo" after it became the imperial capital) in 1590. At the time, Ginza was nothing but marshland on a peninsula.
In 1612 under Tokugawa Ieyasu, a silver mint was established in the area which is where the naming "Ginza" [銀座] originates from but wasn't called Ginza until 1869.
In the 1700's when Ginza was being developed, the area was built in blocks of 120m x 120m and has kept the same grid layout through the years even after the area was burnt down in a huge fire in 1872 (Meiji 5), The Great Kanto Earthquake in 1923 (Taisho 12) and the air bombings in 1945 (Showa 20).