• Es Fr
    Id Ja
    Zh
  • Girls und Panzer Tokyo Street Fashion

Cannes Lions

127
214327
Wed 2012/10/10 20:21 JST
8058759140_2e2e149e07_o

Every time I sort through photos for a post, I always come across this set which I've been meaning to upload for ages!
Had the honor of being the speaker for Asia's biggest advertising agency Dentsu at the Cannes Lions International Advertising Festival last year.

I worked with Dentsu for about half a year on the presentation which was about Anime culture and in the process also got to work with the folks who created the Original Macross Movie "Do you remember love."

8058759282_07519b8a83_o

Cannes, France. Picking up my speaker pass.

8058761639_1a1424e637_o

Been rehearsing many times back in Japan - today we just do a technical rehearsal to see if everything works when connected together.

If you are going to give a presentation, its very important to rehearse and speak aloud - when reading in your mind, you dont make mistakes, but when you speak, you will come across areas which you stumble upon.
How many of you have given a talk infront of a large audience and how did it go?

8058761777_7faa762630_o

The advertising industry still uses tapes and DVD's - hence all the equipment.

8058761903_23335a7fcf_o

All my presentations are done on a Mac on Keynote.

8058762035_34044e14c3_o
8058759778_e13e835171_o

Even without a WiFi connection, you can pair the iPhone with an iPad over Bluetooth and use it as a controller. Probably OK for smaller audience prestations but when presenting infront of thousands, I prefer push button controllers - too much room for error on the iPhone - accidentally hit the home button, call from screaming client, lost connection and wot not.
Also, if the image size in the presentation is large, the iPhone will try to download it to show a thumbnail which can take a while.

8058762173_4c3ec51cfc_o

This is Kagami Akira [鏡明] - one of the top guys at Dentsu and also a sci-fi writer. He is currently my boss for this project.

8058759890_4cef6a848c_o

There is only one thing I miss about the iPhone now that I'm an Android user - the suite of office applications such as Keynote.

8058762343_5a615f699f_o
8058760126_21b516e59c_o

A peek in the auditorium.

8058762517_c6e249243e_o

A load of huge name brands presenting over the period of the festival.

8058762627_7ab7e63647_o

Its the day of my talk - going though last minute bits n bobs.

8058762661_3e413ab832_o

Preparing backstage.

8058760414_dd158f206f_o
8058760528_86c3f7355c_o

While folks from the previous talk clear out, we set up our equipment.

8058760952_057091f840_o
8058763247_9eb04b8754_o

Yuki-chan is a popular girl.

8058761236_ea3d1e582b_o
8058763471_14b5f0f3aa_o

Given a large audience, you cant expect every single person to be listening - some maybe fidgeting on their mobile device (another term for when somebody's hand moves around suspiciously in their trouser pockets), busy digging nose or they could even be asleep ^^;

Its important to stay focused when you spot this and remember one thing - the people who are not paying attention dont matter - people who *are* listening *do* matter. Focus on the folks who are listening or what will end up happening is that your performance drops on stage and you could end up making *everybody* fall asleep ^^;

This rule can be applied in real life - people who dont get it dont matter - people who do get it do matter. Dont waste time trying to make people care - focus your time on people who already do care.

8058761358_927813bf1f_o

I've been through quite a few slide remotes but have been looking for some heavy duty ones like the one one I'm holding here - been trying many search terms with no luck ><

8058761438_2e80d2d044_o
8058761494_a084374dfe_o
8058763701_795c50a07d_o
8058763763_0ec516488a_o
8058763813_d14514ab2b_o

Interviews and photos after the talk which went well!

8058763931_5fedc6c9e1_o
8058761910_d1460ef7ee_o

My younger sister came to France to visit us.

8058762026_552ffe1765_o

Younger sister cant be tipping Yuki-chan forwards.

8058762078_e35ee5befb_o

Free drinks are good!

8058764273_8437b8c825_o
8058762200_31769a1e31_o

Everybody loves Yuki-chan.

8058764447_a8888cb9df_o

Caption this photo.

8058764557_685557d61b_o

Somebody trying to chat up my younger sister.

8058764619_21ebd14221_o

Presentation is done - time to chill out with a photo session of Yuki-chan.

8058764735_93359c8023_o
8058764847_63b2763927_o
8058762748_3b774b5c26_o
8058762808_9c7afbeb61_o
8058765013_24f7fe0f59_o
8058765075_83889d2040_o
8058763006_5c1f2d5d15_o
8058765249_2ed62c260b_o
8058763226_49671b0ebe_o
8058763290_bb5f1b4ef7_o

I must go. My planet needs me.

8058763364_8576575f82_o

Time to look around the festival hall and exhibits.

8058763422_937db63457_o
8058765623_f1b3ae8925_o
8058765667_2d58a8c56f_o

Is that Ken?

8058763584_c48ce9ed6b_o

And a load of clever ad campaigns. Any of you interested in working in the advertising field? How about in anime advertising?
If you can show me something interesting with the materials in this post then I would hire you. I'm looking for something clever rather than just something that looks good.

8058765829_2af114fd2a_o
8058765891_99ab2ae291_o
8058766005_d073ece812_o
8058763972_9abdea07b8_o
8058766227_7e4beb89b8_o
8058766355_e12234d0a0_o
8058766411_645a8592da_o
8058764328_152a2b76ac_o
8058766553_dd5d10ff56_o
8058764440_411cdaf283_o
8058766641_59e0b256c8_o

Does "FAAP" mean to do it for longer periods?

8058766745_7d85d3e23d_o
8058764688_6aee2c80ae_o

Heading back to the hotel - next stop is Germany before heading onto Los Angeles.

8058764802_dc865f3a03_o
8058764918_018a3612f5_o
8058764974_06760c8391_o

With comrades at Dentsu.

8058765078_1e11139711_o

Going through the brochure stuff back at the hotel.

8058765124_f5e4aa9bba_o
8058767297_1bc1de7978_o
8058765258_3239222038_o
Tokyo · CEO Mirai Inc
http://www.dannychoo.com/profile

Director for Culture Japan. Creator of Mirai Suenaga. Member of the Japanese governments METI CIIC.
経済産業省クリエイティブ産業国際展開懇談会委員。
テレビ番組カルチャージャパンのディレクターと司会。
twitter.com/dannychoo
facebook.com/dannychoodotcom

Related

  • Ascii Office Tour

    More from the offices of Weekly Ascii - the post popular computing and technology trend weekly magazine...

     Wed 10/04/07
    114
    176783
  • Milky Holmes Hong Kong

    Was in Hong Kong earlier this month for C3HK traveling with Bushiroad and the Milky Holmes girls. Sched...

     Tue 11/03/22
    246
    368856
  • K-ON! Goods

    The convenience store Lawson has a ton of K-ON! goodies to co-inside with the release of the Movie - th...

     Wed 11/12/07
    47
    126881
  • Japan Breast Pudding

    You've seen the Niigata version and here is the Akihabara version - "Oppai Purin" (Breast Pudding) bei...

     Fri 10/07/23
    50
    135209

Comments

Create Comment Show comments
  1. Loading-pulse