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Japan White Day

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Thu 2013/03/14 14:57 JST
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Every March the 14th is "White Day" which is today.
To make more monies from Valentines day, the Japanese invented "White Day" as an excuse for men to buy candy to give to women in return for the chocolate that they received - theres even an official White Day site.

The reason its called "White Day" is because the color of sugar (white) is the main ingredient for candy which was traditionally given on White Day. These days however, one does not have to give candy and can be white chocolate or marshmallows or condensed milk?

The term "Giri Choco"[義理チョコ] is used to describe chocolate that is given as an obligation - like to ones superiors or boss. If you are managing ladies in Japan and receive chocolate from them then its probably not because she likes you but because she expects a pay rise come next evaluation season.

Has this White Day thing caught up in other parts of the world?

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Question to all He Males out there - did you get chocolate on Valentines day?

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Question to all the She Women out there - did you give chocolates to somebody on Valentines day?

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White day was invented to as an excuse to sell more chocolates - what day would you invent and why?

Tokyo · CEO Mirai Inc
http://www.dannychoo.com/profile

Director for Culture Japan. Creator of Mirai Suenaga. Member of the Japanese governments METI CIIC.
経済産業省クリエイティブ産業国際展開懇談会委員。
テレビ番組カルチャージャパンのディレクターと司会。
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