These gacha come in the shape of some underwear varieties and are intended to be hung off ones mobile phone - 300 yen a go and available now.
Wondering if they will fit on some of the figures ^^;
Mobile straps are immensely popular in japan - its interesting to see business men in suits with a teddy bear hanging off their mobile - you see them all the time when commuting. All mobiles over here come with a hole to hang stuff from.
As for me - nothing hangs off my phone. Used to have a plain strap but took it off.
News via Info Seek.