Settings

Sign in to comment

Select your language

Fukubukuro

Posted by Danny Choo On Sun 2008/01/06 18:00 JST In Japan
 72  100857 ja
A "Fukubukuro" [福袋[ふくぶくろ]] is a bag full of goodies that goes on sale all over Japan from the 1st of January. "Fuku" means "fortune" and "Bukuro" (pronounced "Fukuro" on its own) means "bag."
15000 people queued up outside a department store in Ikebukuro to get their hands on one.

The tradition of the Fukubukuro goes back to the late Meiji period where it was invented by the Matsuzakaya department store in Ginza (source.)

The bag is sealed and the person buying one doesn't know whats inside. Its usually filled with stuff that the shop couldn't get rid of the previous year - but nobody would buy them if they were called "Shite-we-couldnt-get-rid-of-bag." So what store owners do is put a highly valued item inside some of the bags - brand name items which make some of the bags worth buying.

There have been spinoff bags called Fukoubukuro [不幸袋[ふこうぶくろ]] meaning "bag of misfortune" where the contents are literlly full of shite - example here ^^;

Are you a new years sale junkie? Did you buy anything nice or end up with a load of crap?

LATEST

Lelouch Lamperouge Smart Doll
Mon 2016/12/05  6  68099
CJ Meetup London
Tue 2016/11/08  10  60986
Iori Nomizu
Sat 2016/10/22  2  74934
Nishizumi Miho Smart Doll
Sun 2016/10/16  613  927668

Currently being read

Japanese Book Stores
Tue 2012/09/18  241  659215
Hakone Tour
Sat 2014/11/15  152  741488
Gundam Musou Review
Mon 2007/03/05  106  117005
Anime Manga
Sat 2009/12/12  116  242872