Posted by Danny Choo On Sun 2008/01/06 18:00 JST In Japan
72 89836 ja

A "Fukubukuro" [福袋[ふくぶくろ]] is a bag full of goodies that goes on sale all over Japan from the 1st of January. "Fuku" means "fortune" and "Bukuro" (pronounced "Fukuro" on its own) means "bag."
15000 people queued up outside a department store in Ikebukuro to get their hands on one.

The tradition of the Fukubukuro goes back to the late Meiji period where it was invented by the Matsuzakaya department store in Ginza (source.)

The bag is sealed and the person buying one doesn't know whats inside. Its usually filled with stuff that the shop couldn't get rid of the previous year - but nobody would buy them if they were called "Shite-we-couldnt-get-rid-of-bag." So what store owners do is put a highly valued item inside some of the bags - brand name items which make some of the bags worth buying.

There have been spinoff bags called Fukoubukuro [不幸袋[ふこうぶくろ]] meaning "bag of misfortune" where the contents are literlly full of shite - example here ^^;

Are you a new years sale junkie? Did you buy anything nice or end up with a load of crap?

  1. Loading-pulse


Eiji Seiun Mold 2 Faceup Tests
Mon 2015/10/05 446 56093
Smart Doll Harmony
Tue 2015/09/29 317 104067
AFAID 2015 Photos
Fri 2015/09/25 426 204851
AFAID 2015 Merchandise
Thu 2015/09/24 595 155660

Currently being read

Eroge Magazines
Sat 2007/08/04 200 149847
Mon 2009/01/26 232 403653
British Food
Fri 2010/10/29 294 489249
A Day in Tokyo 3
Fri 2009/04/03 281 232806