Settings

Sign in to comment

Select your language

Fukubukuro

Posted by Danny Choo On Sun 2008/01/06 18:00 JST In Japan
 72  102672 ja
A "Fukubukuro" [福袋[ふくぶくろ]] is a bag full of goodies that goes on sale all over Japan from the 1st of January. "Fuku" means "fortune" and "Bukuro" (pronounced "Fukuro" on its own) means "bag."
15000 people queued up outside a department store in Ikebukuro to get their hands on one.

The tradition of the Fukubukuro goes back to the late Meiji period where it was invented by the Matsuzakaya department store in Ginza (source.)

The bag is sealed and the person buying one doesn't know whats inside. Its usually filled with stuff that the shop couldn't get rid of the previous year - but nobody would buy them if they were called "Shite-we-couldnt-get-rid-of-bag." So what store owners do is put a highly valued item inside some of the bags - brand name items which make some of the bags worth buying.

There have been spinoff bags called Fukoubukuro [不幸袋[ふこうぶくろ]] meaning "bag of misfortune" where the contents are literlly full of shite - example here ^^;

Are you a new years sale junkie? Did you buy anything nice or end up with a load of crap?

LATEST

Bob Hairstyle
Sat 2017/02/18  0  6772
2017 Corporate Video
Sat 2017/02/18  0  7063
Never Give Up
Sat 2017/02/18  0  6804
Bandai Visual
Fri 2017/02/17  0  7668

Currently being read

Fujisawa High School Photos 2
Sat 2012/04/07  474  1605631
Malaysia Cosplay
Thu 2012/01/12  121  480215
Hong Kong Food
Sun 2011/03/06  313  506481
Japan Hotel
Fri 2007/06/29  153  106371