Fukubukuro

Posted by Danny Choo On Sun 2008/01/06 18:00 JST In Japan
72 84798 ja

A "Fukubukuro" [福袋[ふくぶくろ]] is a bag full of goodies that goes on sale all over Japan from the 1st of January. "Fuku" means "fortune" and "Bukuro" (pronounced "Fukuro" on its own) means "bag."
15000 people queued up outside a department store in Ikebukuro to get their hands on one.

The tradition of the Fukubukuro goes back to the late Meiji period where it was invented by the Matsuzakaya department store in Ginza (source.)

The bag is sealed and the person buying one doesn't know whats inside. Its usually filled with stuff that the shop couldn't get rid of the previous year - but nobody would buy them if they were called "Shite-we-couldnt-get-rid-of-bag." So what store owners do is put a highly valued item inside some of the bags - brand name items which make some of the bags worth buying.

There have been spinoff bags called Fukoubukuro [不幸袋[ふこうぶくろ]] meaning "bag of misfortune" where the contents are literlly full of shite - example here ^^;

Are you a new years sale junkie? Did you buy anything nice or end up with a load of crap?

  1. Loading-pulse

LATEST

Akihabara Shops 17
Tue 2015/03/24 623 119864
Japan Drivers License Renewal
Sun 2015/03/15 147 164948
Japan White Day
Sat 2015/03/14 230 409204
Mirai Suenaga Birthday
Tue 2015/03/03 373 181388

Currently being read

Japan Coming of Age Day
Mon 2010/01/18 435 492923
Good Smile Company
Thu 2012/01/26 232 327723
Post Earthquake Tokyo - Transport
Wed 2011/03/16 142 358988
Anime Expo Videos
Thu 2010/07/08 230 241970