Throw the Groom

Q: What happens when a man marries a woman from the Niigata prefecture?
A: He gets thrown off a cliff.

A news report about the Mukonage (groom throwing) festival that took place in Niigata on the 15th:

Recently married men were chucked over a cliff onto a snow embankment to pray for good luck in their marriage.

Via japan Probe.

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