• Cup Noodle Tokyo City View

Toyota Japan

71
46088
Thu 2009/01/15 06:47 JST
F52a92b34aec4aa9493e32b3a301dcec

Q: So how are Toyota Japan dealing with the decline in sales during the recession?
A: By getting their 2200 directors to buy a Toyota car.

They said that their directors will buy a Toyota by March and that the directors are not being forced to buy one - "its completely up to them if they buy one or not."

4 years ago, Sanyo done the same hing with their employees to help get them out of a financial crisis which they never overcame as they now belong to Panasonic.

The "its completely up to them if they buy one or not" smells like a fish fresh out of ocean water to me...

Image of the Toyota IQ from Nihoncar.

Tokyo · CEO Mirai Inc
http://www.dannychoo.com/profile

Director for Culture Japan. Creator of Mirai Suenaga. Member of the Japanese governments METI CIIC.
経済産業省クリエイティブ産業国際展開懇談会委員。
テレビ番組カルチャージャパンのディレクターと司会。
twitter.com/dannychoo
facebook.com/dannychoodotcom

Related

  • Tokyo Snow

    It's been snowing quite a bit in Tokyo lately (last night too) so thought we'd take a look at some of s...

     Sun 08/02/10
    96
    98902
  • La Repubblica XL

    La Repubblica was the first national quality paper in Italy to launch a stand alone glossy supplement a...

     Sat 09/02/07
    178
    136883
  • Japanese Manuals

    I've always felt the same about Japanese manuals that come with products over here. Theres just too muc...

     Wed 07/09/19
    269
    42527
  • Tokyu Hands

    Tokyu Hands is a blessing from the good lord for residents of Tokyo and visitors alike.

     Sat 07/12/01
    50
    188651

Comments

Create Comment Show comments
  1. Loading-pulse