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Toyota Japan

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Thu 2009/01/15 06:47 JST
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Q: So how are Toyota Japan dealing with the decline in sales during the recession?
A: By getting their 2200 directors to buy a Toyota car.

They said that their directors will buy a Toyota by March and that the directors are not being forced to buy one - "its completely up to them if they buy one or not."

4 years ago, Sanyo done the same hing with their employees to help get them out of a financial crisis which they never overcame as they now belong to Panasonic.

The "its completely up to them if they buy one or not" smells like a fish fresh out of ocean water to me...

Image of the Toyota IQ from Nihoncar.

Tokyo · CEO Mirai Inc
http://www.dannychoo.com/profile

Director for Culture Japan. Creator of Mirai Suenaga. Member of the Japanese governments METI CIIC.
経済産業省クリエイティブ産業国際展開懇談会委員。
テレビ番組カルチャージャパンのディレクターと司会。
twitter.com/dannychoo
facebook.com/dannychoodotcom

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