Posted by Danny Choo On Fri 2007/10/12 06:30 JST In Japanese Pop Culture
56 108454 ja

You know what an Itasha and an Itachari is but what on earth do you call one of these?

These trucks are known as Dekotora [デコトラ] which is an abbreviation for "Decoration Truck." These trucks are extravagantly painted with artworks of many kind but I still have yet to come across one with moe characters on it.

Apart from the artwork, many Dekotora are also also covered with lighting and customized with metal bits n pieces - I guess the owner of the truck wants to make a point of "don mess wid me."
You can see these from time to time on the highway but seldom in the city .

If you like the look of these trucks but dont have space for one - you can always try out the Dekotora game below.

First image from Isuqe's Flickr pool and the rest from Ztath.
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