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Itachari

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Thu 2007/08/30 18:46 JST
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Well you know what an Itasha (痛車) is but what do you call one of these?

These are known as Itachari (痛チャリ) and can usually be seen dotted around Akihabara.
痛 (ita) = pain
チャリ (chari) = Bike

So why are cars or bikes that are plastered with anime characters labeled with the word "pain" ?
In Japan, Otaku are still looked down upon as being uncool and having these stickers on ones car or bike is seen as "painfully embarrassing" - so now you know.
Looks cool to me though and would love to do my bike up like this. Picture taken of this Sumomo Itachari by Frankie.

Tokyo · CEO Mirai Inc
http://www.dannychoo.com/profile

Director for Culture Japan. Creator of Mirai Suenaga. Member of the Japanese governments METI CIIC.
経済産業省クリエイティブ産業国際展開懇談会委員。
テレビ番組カルチャージャパンのディレクターと司会。
twitter.com/dannychoo
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