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Fri 07/25 20:36 comments (51)
日本語/Japanese  Wed 06/13 22:58 JST
Eroge is big business in Japan. After speaking to a few folks in the industry, I discover that it generates more money than the Idol business...

In order to distinguish themselves from other eroge makers, some of them have been doing interesting things with promo material. For example, you can download promo material used in shop posters together with transparency enabled PNG files from the site for ChuxChu Idol (click on the "download" link in the left column).

The makers of the up n coming eroge Oppai Baka (meaning erm... "Boob Baka" (Oppai(おっぱい)means boobs)^^;) have been doing something rather interesting with their promo material too. The picture you see is some promo material featuring one of the girls from the game. The chest area is made of soft squeezable material. There is a sign attached that says "Feel free to squeeze all you want!" (Image from Akibaos.)

"Momi-houdai"(揉み放題(もみほうだい)) means to "squeeze as much as you want." Adding the word "houdai" on the end of a verb means to "do as much as you want" (of that verb). So for example...
To eat = Taberu(食べる(たべる))。
To eat as much as you want = Tabe-houdai(食べ放題(たべほうだい))。
To drink = Nomu(飲む(のむ))。
To drink as much as you want = Nomi-houdai(飲み放題(のみほうだい))。 You usually see "Tabe-houdai" signs outside some shops meaning that you pay someting like 1,000 yen to eat as much as you want.

Related links:
Top selling 150 Idol DVDs
Top selling 150 eroge
Categories
Polls
Kyoji in UK
I would stick a hidden camera nearby so that I can expose who all the ecchi ones are... J/K!

But seriously... Is sex such an open subject over there that they can have these things and other adult material outdoors in public? Or is it that women have a low status in Japan?
(ID #49610) Posted on 2007/06/14 00:24
BeLe in Davao, Philippines
.NET/Web Developer
Registered on 2007/01/03 16:36
I'd give it a squeeze to know what the material they used feels like. hahahah

I wonder how many female readers you have danny and which option they'd choose from the poll.^^
(ID #49611) Posted on 2007/06/14 00:25
lennylein in China, Shanghai
AV Movie Critic :p
Registered on 2007/05/27 04:18
Now all we need is a store offering free "squeezes" with a candy girl!
(ID #49614) Posted on 2007/06/14 00:34
Char in Toronto
Retired zion colonel and part-time beach volley ball player
Registered on 2007/01/10 03:55
I am too shy (!?) to give it a go, and you never know, some guy in a Darth Vader suit may run up behind me with a TV crew and ask me how it feels...

Personally, I think they should make the rest of the body in 3D form much like them candy girls...
(ID #49615) Posted on 2007/06/14 00:52
Tragic comedy in Singapore
Animator/ graphic designer
Registered on 2007/04/10 22:55
its so wrong its funny.
(ID #49617) Posted on 2007/06/14 00:54
valho in Malaysia
Graphic Designer
Registered on 2007/05/04 12:29
the squeeze all want is really funny, i am curious how it really feels like :D
(ID #49622) Posted on 2007/06/14 01:14
Edward in Michigan U.S.A.
Troubleshooter, Universal Exports
Registered on 2006/12/24 12:02
With my luck lately, I would get caught and be in BIG trouble! ^o^  

It comes as no surprise the eroge is outdoing idol.  Slowly over the last few year it has become more common to find it just about everywhere.  Before you had to look in the right place and the right shops.  Heck even idol stuff has taken on a more eroge look. 
(ID #49624) Posted on 2007/06/14 01:24
RedHotFunk in Canada eh?
Currently Jobless Anime Fan
Registered on 2007/06/12 13:19
>,< ewwh lol
(ID #49625) Posted on 2007/06/14 01:28
Demacrez in Evansville, Indiana, US
Link Cosplayer, Video Gamer, Amatuer Programmer, and Artist
Registered on 2006/12/25 13:31
Lol.  Yeah, I would cop a feel... after I checked the place to see if anyone was looking. :3

But yeah, doesn't surprise me that the eroge business is doing better than idol.  It goes the same for here too. o.O

But yeah, if it was at night, I'd steal the thing rather than feeling it. XP
(ID #49627) Posted on 2007/06/14 01:48
Tiny Red Man in Pedobear Land
Full Time Pedobear
Registered on 2007/04/11 16:51
oppai baka has over exaggerated the female boobs..they make it look like rockets..n.korea might like them...
(ID #49628) Posted on 2007/06/14 01:50
dinosaur in Canada
Sales/Buyer
Registered on 2006/12/27 02:37
Scary to think that some of the real girls carry aroundthose silicone implanted... guess would not make a difference touching the two.
(ID #49630) Posted on 2007/06/14 02:05
Fallen_Demon in HCM, Vietnam
Registered on 2007/05/27 23:23
i think the eroge business in Japan is even larger than the US :|
(ID #49633) Posted on 2007/06/14 03:28
Angelo Visconti in France
web designer
Registered on 2007/05/18 07:29
i would have checked, even without the sign in fact...

:3 can't wait to be in Japan this summer !!! 
(ID #49635) Posted on 2007/06/14 03:36
omesius in Hawai'i
Eroge is all about interactivity. I guess it's only logical for the promos and ad to be the same.

That's an awesome way to promote an eroge.
(ID #49638) Posted on 2007/06/14 04:08
大学生
Registered on 2007/01/11 04:22
Well the sign is basically telling you to go for it!

If that's the case I would be happy to oblige. ^_^
(ID #49640) Posted on 2007/06/14 04:31
Otaku Blue in London
Student
Registered on 2007/05/12 22:32
This is great promotion! >=D I am quite suprised to here that the Eroge business beats the Idol business. Learn something new everyday i guess. What would be funny is to see one of those soft chested cutouts in a store and a qeue developing to have a free squeeze.
(ID #49643) Posted on 2007/06/14 04:44
Phenie in South Africa
Catgirl Trainer.
Registered on 2007/01/08 15:26
Hehe, thats a brilliant way of advertising =).

I normally only get my games based off popularity, seen I can't really see any advertising, other than online, from here =(

I wish amazon.co.jp would ship eroge, I would buy so many more then, but seen I have to go elsewhere, (but order my usual manga etc. from amazon) it makes it too much of a mission, so I only buy the games if they are amazing.
(ID #49645) Posted on 2007/06/14 05:27
AndyH in Birmingham, UK
3D artist
Registered on 2006/12/25 10:08
Quite inventive! Strangely shaped chest though. 
I dread to think how grubby she will be after all those Akiba kids mess with it... The Oppai balls in Lammtarra are 'momi-houdai' and are in a right state ;^.^
(ID #49648) Posted on 2007/06/14 05:54
Kaori Lolita in Singapore
Student Nurse
Registered on 2007/04/19 02:56
am amused, lol~ //will probably squeeze it and take pictures for amusement XD
(ID #49649) Posted on 2007/06/14 05:56
Arekusu in The Lost Woods
Dai Gurren Dan member
[f] 
Registered on 2006/12/31 18:24
They say you learn something new every day, so now i have learnt my new things does that mean i don't have to go to school? xD

Its looks like one of those things you would walk past the first time thinking, should i squeeze it...then later you pass it a second time and squeeze int he hope that nobody notices you walking past it again ^_^
(ID #49651) Posted on 2007/06/14 06:13
Fallen_Demon in HCM, Vietnam
Registered on 2007/05/27 23:23
i wont squeeze that so-called "boobs" :|
only if there is a speaker which plays "sounds" everytime i squeeze :))
(ID #49655) Posted on 2007/06/14 06:37
hendrik in jakarta,indonesia
student
Registered on 2007/06/01 04:39
sure, why not? it's far more better than seku-hara-ing woman right?
if you advertise something like that in indonesia.... the sign is going to be ashes in no time
(ID #49656) Posted on 2007/06/14 07:23
Aya Kyunik in Melbourne, Australia
Hobby Store clerk guy thing...
Registered on 2007/05/22 16:38
When I was in Akiba, they had a similar stand, except it was with a skirt, and being me, I had to take a peek >.>

I'd prolly squeeze that one as well ^^;
(ID #49659) Posted on 2007/06/14 08:33
lanie-emon in Keldabe, Malaysia
Mandalorian in training + Otaku...
Registered on 2007/06/05 11:28
Well, that sure is a good marketing ploy. If somebody do such thing where I live, they get charge with indecency. I wish I live in Japan.Oh, I would squeeze it :D. 
(ID #49660) Posted on 2007/06/14 10:24
kaito kun in Hong Kong
student
Registered on 2007/06/11 16:31
wow dats a kewl inventionn but i feel like a pervert now...
(ID #49662) Posted on 2007/06/14 10:36
Gorgo in Florence, Italy
Games addicted
Registered on 2007/04/16 18:56
I'd love to do that!

.:G:.
(ID #49664) Posted on 2007/06/14 11:47
D_Blade in Montreal
Non-profit org. volunteering work addict
Registered on 2006/12/31 22:48
Funny, original way to promote an eroge. 
Complete translation would be boob idiot (don't ask me what it would mean).

Haha, Danny, teaching japanese in this context. Nice, keep it up!

(But what about you? Would you try? Myself I think my morals would prevent me from doing it... cultural background?)
(ID #49665) Posted on 2007/06/14 12:50
ryanrocks in Cebu, Philippines
Programmer
Registered on 2007/06/11 20:10
I wonder what's the feeling after pressing an artificial boobs like this.. hehehe
(ID #49668) Posted on 2007/06/14 14:32
Zeroblade in Manila, Philippines
Student
Registered on 2007/04/10 21:47
The fact that they have these for open display kinda disturbs me. I'd totally squeeze them though.
(ID #49671) Posted on 2007/06/14 16:09
hendrik in jakarta,indonesia
student
Registered on 2007/06/01 04:39
anybody thinking to squeeze it with your head?^^
XD XD XD XD XD XD XD XD XD XD

HENTAI!
(ID #49673) Posted on 2007/06/14 16:29
kurz in malaysia
i once go to tabe-houdai with friends but it was a pakistani restaurant.
after eating he said mareisha-jin always eat a lot..hahaha
well i guess students r always hungry..lol
(ID #49677) Posted on 2007/06/14 17:04
Tov in NLs
Student, Gamer, Coder
Registered on 2007/05/30 20:45
Whoopass~!
(ID #49682) Posted on 2007/06/14 18:04
Hatix in Antwerp, Belgium
IT, Programmer, ...
Registered on 2007/04/25 05:14
Haha, love it :D
I'd wanna touch it ;p
But there are quite oddly shaped though :)

But it is indeed a surprise there's more money in the eroge business.
(ID #49685) Posted on 2007/06/14 22:04
syrix in U.S.
student
Registered on 2007/03/21 09:30
Knowing the word "houdai" will be a great addition to my Japanese vocabulary.  I would give it a squeeze, it's the otaku in me lol.
(ID #49699) Posted on 2007/06/15 00:02
Danny Choo in Tokyo
Director/代表取締役
Registered on 2006/12/11 11:06
D_Blade,
I think I reluctantly would have to.

Lenny,
Thats a great idea!

Kyoji,
Its all very normal over here.
(ID #49705) Posted on 2007/06/15 00:31
I.J in Malaysia
Personal Financial Service Consultant
Registered on 2007/01/08 12:05
As expected from Japan which are more open ^^ Yeah, I would like to try to touch too ^^
(ID #49711) Posted on 2007/06/15 01:28
Henry in Makati, Philippines
anime/cosplay events organizer
Registered on 2006/12/25 19:17
for a conservative country...japan sure is an open minded society which i really like ^^
(ID #49715) Posted on 2007/06/15 02:54
Hangmen13 in Sabah, Malaysia
Aimless Traveler
Registered on 2007/04/21 21:19
Damn, I'd definitely snap a picture of myself touching those life-like texture. ;_;
(ID #49729) Posted on 2007/06/15 06:06
Antabax in kuala lumpur, malaysia
Just snap ? If its me, i'll try to bring IT home !
(ID #49754) Posted on 2007/06/15 14:36
Hangmen13 in Sabah, Malaysia
Aimless Traveler
Registered on 2007/04/21 21:19
@Antabax: too damn big to bring home. I'd rather buy a Tenga.
(ID #49755) Posted on 2007/06/15 15:22
zie in Arlington,VA USA
freelance
Registered on 2007/01/09 14:51
Only in japan wow talk about a way to promote your product! Still its cool to see what japan comes out with to promote their naughty Eroge games heheh
(ID #49787) Posted on 2007/06/16 03:32
Akiraman in RIDGE RACER City
Designer & Animator
Registered on 2007/01/11 23:52
ChuxChu Looks like a nice game with the cute characters The Oppai game ... you need to be a real fan to play that nice graphics though
(ID #49947) Posted on 2007/06/19 01:07
misha in sacramento,california
student
Registered on 2007/08/31 10:34
Wouldnt it be embarssing for people to see you sqeezing a cardboard girls fake boobs?I wouldnt be caught dead doind that.although the campaign sounds original it also sound desperate....
(ID #55999) Posted on 2007/09/01 02:04
tamerchris in Malaysia
Otaku in the Making
Registered on 2007/12/07 22:16
I think pride will stop me from touching them. That girls from Oppai Baka kind of remind me of Eiken...
(ID #67218) Posted on 2007/12/17 17:55
shadow_ninja in United States
student
Registered on 2007/12/28 13:53
is The Oppai Game free, it is can I have the link or file? thx
(ID #68177) Posted on 2007/12/30 05:00
ETERNAL in Gensokyo
Otaku
Registered on 2008/03/21 11:33
lol, for some reason I'm not surprised to hear that news about the industry.
(ID #184763) Posted on 2008/05/10 11:57
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