家電批評 monoqlo

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English
Mon 2007/07/23 02:34
数日前に全国のコンビニや本屋さん(アマゾンも)で発売となったモノ系雑誌「家電批評 monoqlo」(以下monoqlo)。
モノ系雑誌は多数存在している。なんで今更またモノ系雑誌が?

ほかのモノ系雑誌を手に取ると共通点があるとすぐ分かります。それはどんな製品でもいいことばっかり書いてある。例えば大型テレビ買いたいとする。プラズマにするか、液晶にするか、どんなメーカーにするか、価格の差は同じサイズの液晶でもなぜ10万円の差が有るのかとかは、他のモノ系雑誌では読んでもわからない。
monoqloは消費者を優先に考え、先ほど言った参考になる情報を提供している。

そんな新発刊には僕が一番はまっているモノの記事を書きました。
それはもちろんフィギュア^^;
ヲタでない人はフィギュアを買う時に注意すべきところをピックアップしました。
メーカーの品質基準をあげるためにはこうゆうのが必要。消費者をだましてはいけない。
monoqloの中身の例。プロジェクターを買う際に注意すべき点と仕組みなどが参考になっている。
店員を試すアドバイスも。たとえば、さくらやや、ビックカメラには何がなんだか分からない店員が多すぎ。
例えば、僕が買ったデジカムの故障をさくらやに訴えたら、「撮り方が悪いんじゃないの」と言われたクソバイトの女子大生とか。だいたい若い店員はやる気がない印象を受けます。中にはまじめな店員はもちろんいますので、見分けるためにmonoqloの「店員を試す」のは必要。これもまた消費者がだまされないように親切に配慮してもらている。
NDSの「UJH」で始まるロット番号には不良品が多いと説明している。液晶が黄色ぽっく、残像が激しい。

そんなmonoqloは協力者を求めている。編集者、ライターなど。この考え方は、実際にモノを使っている人の声が記事を書くことになる > 興味のある方は monoqloあっとshinyusha.co.jpまで。
他のモノ系雑誌では、メーカーからサンプルをもらっているので、いいことを書く義務がある。商品が悪いと思っても。
monoqloは「掲示板」に近い出版物になるので情報は参考になる。期待しています。
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今週の外人向けの雑誌「メトロピリス」に僕のストームトルーパー写真が掲載されました。いや,家内の腕はなかなかなもんだ。    (もっと見る)
Tue 11/15 20:59 comments (4)
アンケートに投票して「GO!」をクリックしてください!
windbell in Singapore/シンガポール, Tokyo/東京 (登録日: 2006/12/25 13:08)
Web Developer/ウェブデベロッパー, Photographer/写真や
Wow! A magazine that I would really love to have. Most magazines give crap reviews or don't provide sufficient information on a particular product. 

Monoqlo seems to give a review from a neutral point of view ^^

Nicely done Danny!
(ID #52284) Posted on 2007/07/23 02:36
Sector6 in Singapore (登録日: 2007/05/14 18:53)
student
looks like a cool article! did you mention about the mould-lines as well?
(ID #52285) Posted on 2007/07/23 03:27
hayashi in malaysia (登録日: 2007/01/22 20:58)
student
wow .. great magazine here
japan really has loads of good magazines and their magazines are really filled with tons of INFO !

cannot find other magazines that is 
better than this ... but it is in
japanese, cannot read !! (-_-")

congratulations DANNYCHOO !
great articles and cool .. !!
(ID #52286) Posted on 2007/07/23 03:40
Angelo Visconti in France (登録日: 2007/05/18 08:17)
web designer
gee, man you're on the road of world fame, I'd better meet you quicly in august before i have to tip your three bodyguards to reach you LMAO :D

(ID #52289) Posted on 2007/07/23 04:16
lanie-emon in Keldabe, Malaysia (登録日: 2007/06/05 12:16)
Mandalorian in training + Otaku...
I wish there is something like that here. Most of the stuff here is more towards crap reviews that does nothing to reinforce consumer confidence. Btw, long live the stormie XXD

(ID #52290) Posted on 2007/07/23 04:22
-XYZPDQ in Pennsylvania, United States (登録日: 2007/01/01 15:00)
Student Engineer
The USA is the land of the dollar, and MOST corporate run stores will say anything to get you out the door with a sale! Smaller companies that don't run on franchises (like local model stores I go to, local art stores) often help their customers for return business. Some corp run companies I have been to (Best Buy stores, Radioshack) have treated me well though. Not everyone is willing to go that little extra bit, though.
(ID #52295) Posted on 2007/07/23 04:47
valho in Malaysia (登録日: 2007/05/04 13:17)
Graphic Designer
wow a magazine that's honest,most of the local magazine just talk crap and the review ain't much use.
(ID #52297) Posted on 2007/07/23 05:46
Aya Kyunik in Melbourne, Australia (登録日: 2007/05/22 17:26)
Hobby Store clerk guy thing...
Wowie, looks like a great mag, I wonder if i can order it through my local Japanese bookstore. 

And arg~! I had one of those yellow tinted DSLites, it annoyed the HELL out of me, I returned it 3 times until I got one that was bearable, but still not a bright as my friend's >:(
(ID #52303) Posted on 2007/07/23 06:48
Zeroblade in Manila, Philippines (登録日: 2007/04/10 22:35)
Student
I'd totally buy any magazine that actually reviewed figures, no matter what the language it was written in is.
(ID #52305) Posted on 2007/07/23 07:12
Otaku Blue in London (登録日: 2007/05/12 23:20)
Student
A lot of the time shop assistance here are lazy, moaney young people who obviously don't want to do the job. One time i went into PC World to get a Wacom Tablet and the assistant was so damn slow with brining me what i wanted..meh
(ID #52308) Posted on 2007/07/23 08:01
david -M- in Strasbourg, France (登録日: 2007/02/10 16:01)
Webdesigner - Freelance
Oh, it looks very interesting ! In France you have a lot of magazines, but always with the same speech. I think it's a good thing that someone is very critical about products. There is too many expensive craps.
(ID #52309) Posted on 2007/07/23 08:17
CrazyAnimeTuga in Portugal (登録日: 2007/01/03 03:00)
Student
Thankfully the guy that sells me figures and gunpla here is very trustworthy and knows what hes doing but sometimes I advice him on the figures he has for sale saying that some of them might have leaning problems in the future.

I see that you are reviewing about figures in magazine which is great but there's always a catch with this, by the time the magazine is reviewing the figure the same figure might have been launched a couple of months ago and go out of stock.

Other thing, not many shops in the world sell huge quantities of figures so that we can have a couple in our hands and look for flaws.
(ID #52310) Posted on 2007/07/23 08:22
kmh in here
If the mag does well, do you think you could put in a word with the upper echelon to look into an english version for readers abroad?

It's hard to find a mag these days that's worth the good money you pay. As you said, alot of them just praise every product that comes in for review leaving one less informed than before s/he started reading.

And congrats. You just keep going up and up.
(ID #52311) Posted on 2007/07/23 08:27
iMM in Kaohsiung, Taiwan (登録日: 2007/07/08 15:20)
Publisher
Mag looks great...now imprtove on my Japanese. I thought Dutch shop assistents were bad/rude/uniterested wanting you out of the shop half an hour before closing time. But my experience in Korea when looking at a new camera made me think that there are worse places. The shop assistents didn't even look up, two were texting on their cellphone (or watching tellie), when asked a question. Needless to say I left Korea without buying. I'd rather pay more then be ignored.
(ID #52315) Posted on 2007/07/23 09:18
Jesper in Viborg, Denmark, Europe, Earth (登録日: 2007/07/17 00:44)
Plast Processing Engineer
Now we only need a way to read the damn thing in English!
(ID #52316) Posted on 2007/07/23 09:39
Setsuna-san in Selangor, Malaysia (登録日: 2007/07/06 10:55)
VF-25 Pilot. Universariate Scholar.
@Valho: i agree with you. Local mags do not give you any reviews at all and are out to make a quick buck by giving you info you knew about months before!!

BTW, danny please have your article published in english as well... ToT
(ID #52318) Posted on 2007/07/23 11:59
Perplexus in England (登録日: 2007/04/27 18:48)
Film Student
[f] 
Looks like a decent magazine, it can help people become experts. Good Job getting an article in it. 

Shop assistants in the UK irritate me, I remember once I was happily browsing through some games at Game when I was asked "do you need help?" like twice and it made browsing a hassle. I just wanted to window shop... But thats only in mainstream shops, if you find a small specialist shop the assistants don't bother you and you can ask questions whenever.  
(ID #52324) Posted on 2007/07/23 13:35
BeLe in Davao, Philippines (登録日: 2007/01/03 17:24)
.NET/Web Developer
Wish more magazines like that would come out.  When I buy stuff I tend to want to know everything about it first so looking at most magazines doesn't really help.  

Same thing goes for most sales persons around my area.  Rarely you'd see sales people that knows their thing and would recommend or not the product their selling.
(ID #52325) Posted on 2007/07/23 13:47
Boris in USA (登録日: 2006/12/26 01:00)
Interactive Media Design and Graphic Design
Danny, i think soon we should all expect you becoming Prim Minister of Japan or something. You are slowly spreading your influence and then bam you are the ruler. hehehhe (-.-)

for the most part assistance over here in Washington DC Area, USA are not bad really. They at lest want to help and if they don't know they will ask/find someone who will. Or they will simply point me where I can find my product. Still I rarely ask them for what is better since I do my research online and read people's reviews.
(ID #52329) Posted on 2007/07/23 14:43
D_Blade in Montreal (登録日: 2006/12/31 23:36)
Non-profit org. volunteering work addict
This is really a good initiative.

I tend not to be a shopper because of those guys who go for a big smile and only wish for you to buy something (that is also why I refused to be in the business domain).

Specialized magazines (computers, television reviews and the like) bore me because it is not about durability or true value, but performances only and critics are really relative.

We can't even trust reputed companies much anymore. Look at Sony for example... What happened to them? I wonder.

I really like when the critics are saying things without taking multiple detours. It helps me believe that we live in a world that has bot been fully (ha!) contaminated by hypocrisy.

Anyway, I am very happy that you can review stuff that you like and that you're not forced to say stupid false things.
(ID #52335) Posted on 2007/07/23 15:54
Frankie in Osaka, Rome
Omodetou gozaimasu!! 
(ID #52344) Posted on 2007/07/23 18:57
Edward in SE Michigan/Osaka (登録日: 2006/12/24 12:50)
Troubleshooter, Universal Exports
Sounds like a great magazine, will have to check it out.

How true, if one goes into Bic Camera they better know what they want.  Find it a hard shop to return defective merchandise as well.
(ID #52362) Posted on 2007/07/24 02:01
Antabax in Kuala Lumpur
can order online ? dont think it will reach Malaysia ..
(ID #52390) Posted on 2007/07/24 05:33
AndyH in Birmingham, UK (登録日: 2006/12/25 10:56)
3D artist
Monoqlo? Is that affiliated with 'uniqlo' by any chance?

Nice to see an article on figures in a techy-filled mag like that.
Nice to see the good ol' British flag flying behind yer too! *salutes*
(ID #52400) Posted on 2007/07/24 06:57
AndyH in Birmingham, UK (登録日: 2006/12/25 10:56)
3D artist
Oh, and about shop assistants? Most of the time, they dont know what i want to know. If i want to know something about the software on a Creative labs MP3 player, they shrug as if all they know are Ipods or something. 
I tend to do 85% of my shopping on the internet these days. Its been ages since i went to a 'real' shop. You can do loads of research, price it up from loads of different places and get all the info you need without any dissapointing 'we dont sell that' comments or brainless crowds of zombie-shoppers.
(ID #52403) Posted on 2007/07/24 07:01
Henry in /usr/bin/ (登録日: 2006/12/25 20:05)
anime/cosplay events organizer
that's an interesting concept for a magazine but is the magazine limited to only geek stuff like figures and gadgets?

and about the sales reps/store attendants, there are some who are hardworking and knowledgeable and there are just plain lazy >
(ID #52406) Posted on 2007/07/24 07:49
jiatlormee in Singapore (登録日: 2007/07/19 16:27)
Student
Cool magazine!
Yea, most mags in general are biased in lotsa ways. great seeing a mag being
neutral. 

Keep it up for the next article danny!
(ID #52422) Posted on 2007/07/24 13:15
Danny Choo in Tokyo (登録日: 2006/12/11 11:54)
Director/代表取締役
Henry,
Nope - covers a wide variety of things like food too.

Andy,
No affiliation ^^

Antabax,
Amazon Japan should ship to Malaysia.

Perplexus,
The ones in Malaysia and China are scary - they leech onto you as soon as you walk in!

Setsuna-san, kmh
Will consider it ^^

Sector6,
Not enough space to mention everything including leaning.
(ID #52445) Posted on 2007/07/24 23:15
syrix in U.S. (登録日: 2007/03/21 10:18)
student
Nice to see a magazine that tells you both the good and the bad.  Congrats on the article Danny.
(ID #52460) Posted on 2007/07/25 00:51
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