If you are interested in advertising on dannychoo.com or figure.fm, please contact ads [at] dannychoo [dot] com for infomation regarding the availability of ad inventory. I do run campaigns from time to time and may have inventory available at discount prices.
Below are the latest site stats and inventory pricing.
Stats are now
kept here.
I take a different approach by working with other otaku/Japan related sites and blogs. This way, we can drive traffic to each others site and mutually gain more readership from a niche category of readers. Being niche also means that advertising on dannychoo.com will yield a higher conversion rate. This site is gaining more exposure in the media and is
featured on TV and magazines from time to time.
Below are the current prices for inventory (updated 11th January 2008)
I do not charge per impression as I believe that is a terrible industry standard that only leaves advertisers with a dry pocket. For example, lets say a site has 5000 unique users per day. A BBS could easily generate tens of thousands of page views from these users alone but ad space will be viewed by only 5000 users.
I charge on a monthly basis regardless of page impressions as its the *amount of users* who see your ad that counts. The more users we get to see your ads, the higher the conversion rate will be. Showing the same ad to the same group of people does not convert.
In order to maximize conversion for ad spaces, inventory price is reviewed regularly to minimize the amount of ads that appear in one section.
If you run an online store that sells figures, your link will also appear at the end of a figure news item or review
as seen here and also appears on the
photo slides and
gallery theme page.
Below: This is called the
Index Roto Ad located on the top Index page. The size is 156 x 180px @ less than 20k (no animation).
Your slot will change randomly meaning that sometimes it will be at the top, sometimes at the bottom . Your slot is in a pool with other advertisers meaning that it will show up randomly. This price includes a
Blog Post Roto Ad located on all blog post pages (see further below for details).
- Between 1 - 2 months: 300 USD per month
- 3 months: 750 USD
- 6 months: 1400 USD
- 1 year: 2700 USD
156 x 64 px banners currently on top page will be phased out as clients renew their plans.
Below: This is called the
Blog Post Roto Ad located on all blog post pages. Your slot will change randomly meaning that sometimes it will be at the top, sometimes at the bottom . Your slot is in a pool with other advertisers meaning that it will show up randomly. The size is 156 x 120px @ less than 15k (no animation). This package does not include a slot on the top Index page.
- Between 1 - 2 months: 200 USD per month
- 3 months: 450 USD
- 6 months: 850 USD
- 1 year: 1600 USD
Below: This is called the
Footer+gallery ad located on all footers and in the header of any content that may be considered "adult." I have flagged most figure reviews as "adult" so this banner appears on the top
like this. The banner also appears in the header of any idol content too. The size is 728 x 90px @ 30k (no animation)
- Between 1 - 2 months: 300 USD per month
- 3 months: 750 USD
- 6 months: 1400 USD
- 1 year: 2700 USD
Below: This is called the
Blog Post Inner Ad located on all blog post pages just after the post and before the comments. This ad will also be displayed in the RSS feed. This is the highest converting ad space. The size is 413 x 100px @ 30k (no animation)
- Between 1 - 2 months: 600 USD per month
- 3 months: 1600 USD
- 6 months: 3000 USD
- 1 year: 5000 USD
Prices for
figure.fm are as follows:-
Right column 150x150
- Between 1 - 6 months: 120 USD per month
