Sweet Razzor
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36)
Wed 2007/08/01 20:59
OK, I hope I got some of you there ^^; While I was telling pork pies (lies) about Bandai halting production on Gunpla, I'm not joking when I tell you that they have entered the apparel business with their new Sweet Razzor line of ladies clothes.
IT Media was at the press conference yesterday afternoon and according to their report, Bandai say that they have already been making apparel such as Ultraman, Puri Cure and are going to invest heavily into ladies fashion. Their first investment is paying for the gorgeous Leah Dizon to be their initial promo girl.
I guess all this investment in ladies clothes mean no Perfect Grade Gundams anymore heh? ToT.
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Thu 07/26 04:27 comments (46)
those clothes don't even look that good, except for the the girl second from the left.
(ID #53157) Posted on 2007/08/01 21:07
bandai go into the ladies apparel business. i would never have known.
(ID #53158) Posted on 2007/08/01 21:07
e-jump in Malaysia
maybe they'll come up with HG, MG and PG apparel grades for the LULz.
(ID #53159) Posted on 2007/08/01 21:20
I'll not have your Cockney rhyming lies ruining up my internets. It's chav slang or bust in these parts. Respect.
(ID #53160) Posted on 2007/08/01 21:23
IT, Programmer, ...
I thought I read "Sweet Razor" with 1 Z. It sounded like something for shaving legs or something :p The clothes look kinda nice and quite modern Japanese fashion. But it might be a good thing that they are starting out small with a small clothing line and see what happens. It might not do well because you're not expecting a clothing line from Bandai :).
(ID #53161) Posted on 2007/08/01 21:28
Thats a huge step... I wonder where they came up with that idea? Eeee... Female gundams wearing the latests fashions? lol
(ID #53163) Posted on 2007/08/01 21:42
Whoa...the honey on the far left is gorgeous. The outfits on the far left and middle are by far the sexiest.
(ID #53164) Posted on 2007/08/01 21:45
Perfect grade women or gunpla? Would be funny if we start seeing product placement in gundam anime, maybe from gundam 00?
(ID #53165) Posted on 2007/08/01 22:05
shouldn't be long before u see gundam in ladies fashion. and thus, the birth of female gundams.
(ID #53166) Posted on 2007/08/01 22:30
e-jump in Malaysia
@Tiny Red Man Gundams in high heels, like the mechs in DUAL.. LOL...
(ID #53171) Posted on 2007/08/01 23:11
anime/cosplay events organizer
if the clothes of the models on the picture are Bandai's designs then they might have some success in the ladies apparel sector ^^ getting Leah Dizon as an initial promo model is a good move by Bandai marketing while Leah Dizon's popularity is still hot ^^
(ID #53175) Posted on 2007/08/02 00:05
Ooo. I'm stoked. You can enter a Bandai shop without feeling the intensity of Ota-ness in the air! ^^; I am curious who the designers are for the current and upcoming line up.
(ID #53179) Posted on 2007/08/02 00:49
Mandalorian in training + Otaku...
Uh, I just have to ask, WHY??
(ID #53183) Posted on 2007/08/02 00:55
student
the girls are pretty kawaii! i'll rather have one of them than a perfect grade.
(ID #53184) Posted on 2007/08/02 00:56
Troubleshooter, Universal Exports
Danny you stinker! ^o^ You did have me think NANI!? This is really weird! Seriously, when I first looked at this I too thought wow isn't that a surprise, but when one gives it some thought... Over the last few years Bandai has been diversifying themselves. Last year they became the major sponsor for Toyota Team Kraft in the 500 class of SuperGT. Last year they finished 5th in standings and are currently 16th this year. Believe it or not there are a lot of female Gundam fans in Japan. Both young and older woman know a lot about Gundam, but don't really let on to their level of knowledge. I was really surprised at how much my fiancee knows as well as many of her friends. A greater level knowledge than many guys. So much for the argument of young American female fans who tell me girls don't like mecha shows. This is not including the appeal of other Bandai series with young woman. I'm sure you can see how Bandai will see this as cross over sales opportunities.
(ID #53185) Posted on 2007/08/02 01:16
Graphic Designer
the girl in pink and the girl in yellow are kawaii ^^
(ID #53186) Posted on 2007/08/02 01:20
Web Developer/ウェブデベロッパー, Photographer/写真や
Perfect Grade Ladies anyone? Comes with fully functional body, equipped with self-defense module and uses alot of money for maintanance ^^; Body Parts and hair may or may not be customisable ^^; It's nice that Bandai's opening up it's market. Leah Dizon looks kinda nice in those clothes.
(ID #53187) Posted on 2007/08/02 01:27
Aimless Traveler
In what scale do these clothes come in? Are they prototypes or mass production models? Are red-colored clothes three times better?
(ID #53188) Posted on 2007/08/02 01:32
Troubleshooter, Universal Exports
My vote is for the girl on the far right in the shinny chocolate thigh highs. I like chocolate... ^^;
(ID #53192) Posted on 2007/08/02 02:03
Policy & Research Officer
Soon they will start going into the candy girls business and come up with perfect grades versions
(ID #53193) Posted on 2007/08/02 02:35
Animator/ graphic designer
soon we will see official gundam pilot suits for sale!
(ID #53194) Posted on 2007/08/02 02:56
Motion Graphics Designer
eh wot? O___o" seriously i can't imagine it, bandai == women's clothing... in actual fact, they should come out with original cosplays, that would rock...
(ID #53196) Posted on 2007/08/02 04:03
Games addicted
OO Bandai seriusly sometimes make me speechless... I don't get it.
(ID #53208) Posted on 2007/08/02 06:29
Is it just me or is the girl in the middle Leah Dizon? She looks an awful lot similar. (I love Leah, heh) Anyways, those clothes look like they'd appeal to young japanese women so I guess Bandai will do alright if the rest of their range is similar.
(ID #53209) Posted on 2007/08/02 06:47
JLH in North Carolina, USA
I'd love to buy some Bandai clothes! I find the two outfits on the left to be amazingly cute. >_< I want... but I'll probably never have. As far as Bandai doing well in woman's clothing... I think they could, as I find most of these outfits to be very good. But I suppose they should focus more on underwear if the new trend in Japan holds! ;P
(ID #53211) Posted on 2007/08/02 07:02
let's see how it work after few years... anyway bandai have produce toy, games, and? their game sucks though
(ID #53223) Posted on 2007/08/02 11:32
Argh!!! She's in my brain! The cuteness!
(ID #53228) Posted on 2007/08/02 12:36
.NET/Web Developer
not being too optimistic here but who knows...companies in Japan seems to be getting into a lot of businesses. Take Sony for example, it was only last year that I knew that they were into cosmetics for a few years already. heheh!
(ID #53236) Posted on 2007/08/02 16:00
Now if only Bandai would start making some men's clothing, maybe we could have a trend of some real innovation in the area. Why must women get all the interesting outfits?
(ID #53237) Posted on 2007/08/02 16:05
hmm that picture need some high res treatment nuff said
(ID #53256) Posted on 2007/08/03 00:07
Photography Hobbyist
Hey Danny! I believe Leah Dizon is a Filipina in origin. I think she was brought up somewhere in the USA and lived there in Japan. :)
(ID #53332) Posted on 2007/08/03 10:09
Project Manager, Engineer
i want a char's customize suit/apparels!!! lol
(ID #53437) Posted on 2007/08/04 13:07
Call me crazy but I think it may work in the end. They try to diversify themselves with a huge shift, but they will still produce Gunpla (hey Danny, April the 1st is long over! Got to wait for next year now! lol) as it is a branch that is good in terms of sales (unless I were wrong). Those clothes seem good to me. They might be a bit too dull for some but at least they don't look like those shabby , torn-looking, ugly colored clothes you see in those supposed fashion events (you know, the ones with those skinny, grumpy and rigid so-called models and an insane fashion designer)
(ID #53455) Posted on 2007/08/04 15:30
Retired zion colonel and part-time beach volley ball player
Interesting choice of diversification, the design looks pretty decent. I think they need to distance their marketing efforts and image away from the traditional Bandai brand to have any chance. Hiring a good looking spoke person is a good start, but if I had the call, I would start with lingerie first to establish creditability before moving to full blown fashion. The idea is to sell lingerie to otakus as gifts for their girl friends, to get the girl friends hooked on the quality, style and fit, and when the fashion line comes out, eureka! Of course, there is stopping the otakus from buying the lingerie and wearing it themselves......
(ID #53524) Posted on 2007/08/05 15:27
no gunpla, this is a sad moment in history
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